PR at Leeds Business School
News and views for the public relations students at Leeds Business School
Tuesday, 8 April 2014
Employability Opportunity
Please see below for a great opportunity from GoThinkBig for students wanting to become more employable, prepare for life after graduation and get a head start on their competition!
“GoThinkBig.co.uk is an online digital hub launched by o2 (o2 Think Big) and Bauer Media to bring you the inside scoop on exciting work experience opportunities, valuable career advice, amazing insider contacts and exclusive tips to set you up for your dream career”
GoThinkBig provide thousands of career-related opportunities alongside fresh editorial content produced by young people, for young people. GoThinkBig tackles youth unemployment in the UK by supporting young people aged 16-24 to develop their work skills and improve their employability.
They are holding a FREE event in Leeds on the 14th May 2014 which will be an interactive and informative event focusing on the roles within in Business run by one of O2’s franchise stores.
The event will involve hearing more about the different roles in business including marketing and management roles. There will also be a chance for students to bring their CV and cover letters to be reviewed.
Students who are interested in attending can apply here: http://www.gothinkbig.co.uk/opportunities/want-to-know-what-makes-a-business-14th-may-2014
An Analogue Living in the Digital World
From the beginning of a student’s time at university, it is drummed into
their minds to be socially active online – we are encouraged to use:
- Twitter - to make contacts, follow the latest trends and news;
- Facebook - to keep in touch with the friends and post personal feelings;
- Blogging - to write about PR topics or personal interests such as lifestyle, beauty, food, etc;
- LinkedIn account, to connect with potential employers.
Social media mapping
The online environment is something that for our generation seems natural, but when we go offline what are we leaving behind?
Indecision, be gone! I’m taking the PR path…
I have
always been rather indecisive about the path I want to take in life. I insist
that this is simply a large spectrum of ambitions and aspirations, and what’s
wrong with that? I have considered and dipped my toes into many different
career pools, from dancing and performing arts, to interior design. I even
contemplated construction management, before finally settling upon the study of
Public Relations and Communications here at Leeds Metropolitan University.
Job hunting via LinkedIn
LinkedIn is one of those social networks that you have but possibly
hardly use. Well, that used to be me, until this year. Tutors and lecturers are
always telling us to get on LinkedIn because there are so many opportunities to network
yourself on there - they’re actually right!
Image sourced from: www.britishlogodesign.co.uk
Tuesday, 1 April 2014
How formal is formal? How brands should act on social
Brands walk a
tightrope on social media. The last thing you want to be is boring, but that
doesn't mean that you should be too corny either. Levels of formality on social
media these days are hard to get right, and depend on the industry that brands
are in. For example, consumer brands (particularly food) have more freedom to
be light-hearted and comical, whereas I find some tech brands to be very
utopian and professorial.
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