March has been and gone, so
it’s a perfect time to have a look into some of the standout campaigns from the
past month. The Breast Cancer no make-up selfie campaign is up there with the
best, and such a great cause, but as we mentioned it last week let’s look at
some others.
3. Power of the flower campaign from Prohibition PR
As we’re in Leeds it’s only fair to get a local mention and where better to source a brilliant new campaign than from Prohibition PR. In March Prohibition launched the first ever silk flower vending machine at St James Hospital. The majority of hospitals in the UK are now banning fresh flowers for their patients – which is such a shame as they can really brighten up someone’s day. Prohibition worked with its Leeds based client Country Baskets to come with the idea and the vending machine and even gave out free bouquets over Mother’s Day weekend to really help to spread some happiness.
As we’re in Leeds it’s only fair to get a local mention and where better to source a brilliant new campaign than from Prohibition PR. In March Prohibition launched the first ever silk flower vending machine at St James Hospital. The majority of hospitals in the UK are now banning fresh flowers for their patients – which is such a shame as they can really brighten up someone’s day. Prohibition worked with its Leeds based client Country Baskets to come with the idea and the vending machine and even gave out free bouquets over Mother’s Day weekend to really help to spread some happiness.
With its caring and
beautiful visual approach there is no wonder that this campaign achieved plenty
of regional and even national coverage, including; Daily Mail, Yorkshire Evening Post,
and UK News Day. Read
more about the campaign here.
(Picture taken
from Prohibition PR blog)
2. Tick Tock Test the smoke alarms in your home
With the clocks going forward at the end of March and it officially becoming British summer time the Fire Kills Campaign saw a great opportunity to remind people to test out their fire alarms. The campaign was to help spread awareness of the dangers of not having a working fire alarm in your home and also to encourage people to check the fire alarm of an older family member, neighbour or friend.
With the clocks going forward at the end of March and it officially becoming British summer time the Fire Kills Campaign saw a great opportunity to remind people to test out their fire alarms. The campaign was to help spread awareness of the dangers of not having a working fire alarm in your home and also to encourage people to check the fire alarm of an older family member, neighbour or friend.
The campaign has generated
endless amounts of Tweets
and some great coverage, including a mention from David
Cameron. Aligning the information
with the clocks going forward was a great idea and really gave this campaign
some mileage – it definitely helped to spread the word about checking your fire
alarm.
1. Unbelievable bus shelter
So, number one has to be the big budget, never been done before, augmented reality stunt from Pepsi MAX. This stunt saw Pepsi MAX take over a bus stop billboard in London and gave commuters a real shock in the morning. They replaced where the poster would normally be with a screen, which gave the allusion that it was see-through. Passengers saw alien invasions, people being pulled underground by monsters, and even tigers roaming the streets of London.
The video of the stunt now has well over 4,000,000 views
on YouTube
(definitely worth a watch) and the campaign has gained international coverage
carrying Pepsi’s message of providing an ‘unbelievable’ drink. This is
something that hasn't been seen before, so it’s no wonder that it got people
talking. I wish that I was there to see it!
(Picture taken
from YouTube)
This post was written by final year student, Lisa Kearney.
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