#Nomakeupselfie

The no-makeup selfie campaign has been a successful way of raising money and awareness for cancer support, with Cancer Research receiving over 800,000 donations and raising £2 million in 48 hours. This campaign is a great example of how social media can be hugely important for communicating important issues.

Women were nominated by friends to post photos of themselves bare-faced, on their social media profiles, with the hashtag #nomakeupselfie. Those who got involved in the social media craze were encouraged to text the word BEAT to 70099 to donate £3 to the cause. The social media campaign saw the charity receive an incredible amount of donations in just 24 hours.

 

The digital shift has had a huge impact on the way news and information is shared and consumed. Therefore the rise in social media has resulted in multiple channels of communication. This campaign allows people to share their images on multiple social media profiles, such as Facebook, Pinterest, Twitter and Instagram. This campaign was effective in communicating with its audience due to its clever use of social media, allowing its audience to publish the content and create conversation. It created a fun way for women and men of all ages to come together to support the cause. 

I think this was a brilliant campaign and here's my #nomakeupselfie to support the cause!

 

This post was written by Kate O'Donnell, a second year Public Relations and Communications student at Leeds Met. Kate is currently working one day a week at Clearsilver marketing agency and is looking for a 12 month paid placement. "Country girl living in the big city. I have an obsession with green tea."
@KateODonnellPR